How Patient Outreach and Engagement Can Decrease Cancer Deaths
Colorectal cancer is one of the most common cancers affecting the U.S. population and is the second leading cause of death from cancer, according to the Office of Disease Prevention and Health Promotion. It does not discriminate by race or ethnicity and is commonly found in men and women over the age of 50. As March is Colorectal Cancer Awareness Month, we’d like to share how one health care provider is using patient outreach and engagement to prescreen and diagnose colorectal cancer early with the intention of decreasing deaths from this form of cancer.
Found on a public forum on YouTube, Video:
At ABG Communications, we work closely with outreach programs to send out colorectal screen kits, FIT Kits, to the member population at risk for colorectal cancer.
To quote Dr. Weiss of Kaiser Permanente, “We’re thrilled to see that our screening rates have increased from 49% in 2006 to over 70% in 2009.” According to the video, since implementing this member communication program they have successfully screened 640,000 members with the FIT Kits (almost a 50% increase). The screenings lead to a 28% increase in early detectable cancers and pre-cancers and the stage 4 colon cancers they treat have decreased by almost 30%. Through this targeted member outreach program, Kaiser Permanente has been able to reduce colorectal cancer deaths by using a simple screening kit.
“We are proud to be involved in the distribution of FIT Kits to aid Outreach Programs through the United States to accomplish preventative healthcare.” – The ABG Communications team.
Source: Office of Disease Prevention and Health Promotion, Youtube