Quality of Care IS the Message at the World Congress Hospital Marketing and Communication conference in Boston, MA
Mira Loma, CA – Dan Ablett, President/COO and Valerie Cobb, VP of Business Development will be presenting “Centralized, Coordinated Outreach: Quality of Care IS the Message” at the World Congress Hospital Marketing and Communication conference in Boston, MA September 29, 2016.
The presentation will focus on Quality of Care as “the” most important marketing message. The Hospital Marketing and Communications Summit convenes thought leaders from hospital and health systems to explore consumer-centric strategies and tools for gaining a competitive advantage in the health care marketplace and aligning with the industry’s rapid push toward high quality, affordable health care. Discussions assist health care marketer’s role in engaging consumers, retaining patients, and promoting population health and care coordination.
“Population health improvement and the shift to value-based care is not something new to ABG Communications,” Cobb said. “Analytics give direction on how to improve overall health but many in the medical communities struggle with communicating directional information timely and cost efficiently to the population, all while meeting reporting requirements by legislation. This isn’t our first walk in the park. It really is about closing care gaps and saving lives, but the gap exists if your message never reaches the intended recipient in a timely manner, or worse, at all? Many health organizations have great intentions but do not understand the pitfalls present prior to embarking on a centralized coordinated program, risking spending valuable resources and getting dismal results. If message communication accounts for one of the largest operational expenses then why do so many use antiquated resources?”
About ABG Communications
Innovators in workflow print/e-Presentment healthcare fulfillment efficiency for over 55 years, ABG understands healthcare’s communication challenges and is constantly evolving to exceed those needs. Known as a thought leader, ABG Communications brings sanity to even the toughest patient/member communications by innovating technological workflows backed by award winning service. Service plus technology with a CHOICE is a refreshing change. The analytical cycle is not complete without patient/member multimodal delivery of vital communications. Recently launched as ABG’s next generation workflow tool, BridgeSuite™, is an answer to industry based focus group thought leadership. A single centralized tool combined with a state of the art high-speed print, e-Presentment, bounce-to-print and mail fulfillment production facility. Shared with BridgeSuite™, ABG’s inventive solutions team design and consult to help organizations manage their essential member and customer communications by implementing unique revolutionary cost-savings while improving outcomes. Data Driven, People Powered and Service with a Choice.